It seems that everyone and their monkey are on Facebook these days. Recent stats show that Facebook is growing at a rate of 600,000 new users each day, swelling the network to over 140 million active users.
Photo by LarimdaMD.
For nonprofits, these numbers represent an increasingly huge opportunity to get the word out about your cause. If your organization doesn’t already have a Facebook presence, you can’t afford not to. Go and create a Facebook page, which will be your organization’s home on the popular social network. (The Wild Apricot blog has a handy guide that will get you started.)
Once you have a Facebook page, people won’t come knocking on your door without a little work. Here are thirteen tips to promote your page, help you increase your number of “fans”, and use Facebook to get the word out about your work.
- Invite your posse
You’ve got your own friends on Facebook, and odds are some of them are interested in the work you do. Send them a personal message inviting them to check out your page. Don’t ask everyone. Just your pals who may truly be interested. - Keep your page fresh and tasty
Once your page is up, don’t make the mistake of neglecting it. Keep the content fresh. Don’t forget the viral nature of Facebook. When someone interacts on your page it may appear on that person’s Facebook feed, promoting your page to their friends. - Suck in content from other social media
Add Facebook applications that draw your content from sites like Flickr, YouTube and Twitter. This will bring new content on your page without needing to add it manually, while promoting your presence on other sites at the same time.
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