Don’t Sweat the Small Stuff, they say. We’ve all heard this advice before. But should we listen?
Flickr photo by robertpaulyoung.
The problem is, the Small Stuff can make or break your organization. Paying attention to the Small Stuff shows that you take your cause seriously. The Small Stuff shows that you care. And if you don’t care deeply enough about your cause to Sweat the Small Stuff, why should anyone else?
In an age when the public attention span is short—and their purse strings even shorter—you can’t afford to neglect any detail, no matter how small it may seem. Each touchpoint with your audience needs to reflect your brand and communicate your passion to your cause.
Is your copy ever sloppy? Do you always respond to comments on your Facebook page? Is it hard to unsubscribe from your newsletter? Have you tweaked your landing pages?
These rough edges that can distract from your message and represent a lost opportunity to strengthen your relationship with your audience. We can’t always be perfect, but we should strive for consistency.
What Small Stuff can you find to improve upon?
