Last night in Saskatoon, Tourism Saskatchewan held their annual Awards of Excellence Gala, where the Saskatchewan Jazz Festival was in the running for the Online Marketing Campaign of the Year Award. After consuming the plates of chocolates and ground cherries adorning our table (how I do love ground cherries!), we were pleased to learn that we won.
While it’s certainly nice to have a chunk of pretty glass to keep papers from blowing around the office, I hope that the award is just one more sign that the festival’s brand is connecting with more and more people across the province and region.
Incidentally, at last year’s awards gala we were a finalist for an award handed out to the top event marketing campaign. We ultimately lost to a NASCAR race, in what quite likely will be the only time I find myself in competition with America’s favourite couch potato pastime.
